What it Means
Accreditation is a voluntary certification program co-sponsored by more than a dozen communication industry professional societies and administered by the Universal Accreditation Board. Successful completion of the Accreditation process results in the awarding of the designation Accredited in Public Relations (APR)
to qualified public relations professionals.
Why APR?
Successfully completing the Accreditation examinations indicates that a public relations professional has demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR) signifies a high professional level
of experience and competence.
What's A Fellow?
The College of Fellows was established by the Public Relations Society of America (PRSA) National Assembly in 1990 to honor seasoned practitioners and educators who have made significant contributions to the public relations profession. Criteria for admission to the College of Fellows includes: Accredited PRSA membership, have practiced or taught public relations for 20 years or more, demonstrated exceptional capability as a practitioner or educator, exhibited personal and professional qualities that serve as a role model for other practitioners and educated and advanced the state of the profession through unusual and exceptional contributions to the field of public relations.