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Building Relationships
With Opinion Leaders
$125.00
(37 Pages) This white
paper, prepared
originally for hospital
CEOs is based both on a
survey of those CEOs and
an extensive review of
the scientific
literature on the role
of opinion leaders in
shaping public opinion.
It includes an extensive
review of the scientific
literature on the role
of opinion leaders in
shaping public opinion.
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Communicating in
Controversy White Paper
$100.00
(13 pages) Drawn from
research, published
sources and practical
experience, this
invaluable white paper
covers every aspect of
communicating in
controversial situations
including understanding
risk communication,
managing hostile
situations, pitfalls of
public hearings, types
of questions
spokespeople receive and
how to handle them and
more.
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How to Plan & Manage a
Relationship Check-Up
$100.00
(17 pages) This white
paper provides detailed
information about the
rationale for a
Community Relationship
Check-Up and guidelines
for conducting one.
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Managing Change:
Evaluation Version
$50.00
(17 pages, color
illustrations) A
Workbook for Managers:
How to Plan and Manage
an Effective Employee
Communication Program.
Designed to be
company-customized and
used with thePRguy's
Communication Skills for
Managers Workshop
program.
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Managing Issues Before
They Manage You
$95.00
(4
charts) This invaluable
series of charts shows
is packed with
actionable information
about the three-phase
lifecycle of an issue.
It provides detailed,
practical and proven
advice for managing an
organization's
relationship to an issue
in each of its three
major phases.
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Selecting a Spokesperson
White Paper
$85.00
(6
pages) This executive
briefing, commissioned
by a major healthcare
system, asks and answers
these questions, based
on cutting edge research
findings: What are the
characteristics of an
effective spokesperson?
Can too many
spokespeople dilute
"speaking with one
voice," that is,
delivering a consistent
institutional message?
How can senior
spokespersons'
credibility be built
with news media,
particularly with
respect to the CEO and
COO?
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